I founded Embedthis Software to create dramatically easier web-enabling software for the embedded marketplace. Often overlooked, the embedded market is the fabric of devices we use each day in our lives. I wanted the products and devices in this fabric to be more easily connected and more powerfully web-enabled. So we have created a family of fast, efficient and secure software products that can be easily integrated into embedded applications and devices.
I have a passion for clean, elegant solutions and software that excels at what it does. To create such software with a team of equally committed individuals is pure fun.
Previously, I founded GoAhead Software to create management software for embedded devices. Originally founded in Australia, I chose to relocate GoAhead to Seattle and abandon the sunny beaches of the Australian Gold Coast after visiting Seattle on a beautiful sunny July day. I thought it was just like home, until November!